Category: Advertising & Marketing
What Are Core Web Vitals?
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Article by Pierre Zarokian. Core Web Vitals are a set of specific factors that Google considers crucial in assessing the overall user experience on a website. Introduced as part of Google’s Page Experience update, Core Web Vitals focus on key aspects of web page loading, interactivity, and visual stability. These metrics aim to help website…
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How to write SEO content using AI?
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Article by Pierre Zarokian. In the dynamic landscape of digital communication, online marketing has become an indispensable tool for businesses to connect with their target audience. Content marketing plays a pivotal role in this strategy, making it imperative to consider factors such as search engine optimization (SEO) for content success. The growing popularity of SEO…
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New Product Launch: Leveraging the Media
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Article by Luke Richbourg Summary: A product launch is your first best opportunity to generate free media buzz to kick off sales and grab a little piece of public attention. Advertising is the art of the new; leverage the cachet of an as-yet-unseen product for free media coverage. The master of such unveilings, of course…
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Chicago to Ban Use of Mobile Billboards?
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Chicago Alderman Bob Fioretti wants mobile billboards removed from the streets of Chicago, and he’s making 3,500 phone calls per month to persuade the city to rally with him. According to Fioretti, mobile advertising is a liability, causing distracted drivers, traffic congestion, and even global warming. His proposal to the City Council in September was…
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