Apple has lost a tablet design appeal against Samsung at the High Court in London as the judge stated that the Galaxy Tab computers were not as cool in design or as simple to use as the Apple iPad.

This was good news for Samsung, and a spokeswoman responded to the ruling, in saying, “We continue to believe that Apple was not the first to design a tablet with a rectangular shape and rounded corners and that the origins of Apple’s registered design features can be found in numerous examples of prior art. Should Apple continue to make excessive legal claims in other countries based on such generic designs, innovation in the industry could be harmed and consumer choice unduly limited.”

What this means is that Apple will have to continue to run ads clearly stating that Samsung had not infringed on its rights, in order to ensure that the ‘damaging impression’ of Samsung being a copycat was corrected in the process.

Among the three judges who were a part of the Court of Appeal review of the case, Sir Robin explained why Apple had lost the ruling to Samsung, which one of many over the years. Firstly, the first difference is with the Samsung logo in front of the devices while the edges were not sharp unlike the iPad. He also stated that the Samsung’s devices were ‘busier’ given that there was a varied use of color on the rear of the devices with the inclusion of a thicker section to hold a camera in place as well.

Yet just as Samsung is appealing against a court order to pay Apple $ 1.05 billion for imitating the iPhone, Apple can still appeal against this ruling in the UK Supreme Court.